CommsAI is the communications operating system for international sports federations — born inside the work, built in Switzerland by GMG Green Media Group.
Alex Green spent years as Manager of Media and Communications inside an international sports federation. The work involved switching and copy/pasting through multiple different tools, with dislocated external teams, and no single source of truth. Having discussed with multiple communication leads from other federations, he soon realised that this was the norm — the world of international sports was running on duct tape with a lot of blind spots.
He started building a coordination tool for his communications department workflow before AI arrived. And when generative AI surfaced, it unlocked the missing piece — an operational layer that drafts, formats, researches, analyses, and translates in the federation's own voice, freeing communicators to do the real work of their craft.
I built the tool I wish I had when I was manager of media and communications inside an international sports federation.
Alex Green, Founder
GMG Green Media Group is a Swiss communications consultancy whose founders bring years of hands-on experience inside international sports federations and organising committees. Its AI and software arm, GMG.digital, develops technology shaped by that experience — including CommsAI, the enterprise SaaS designed to manage the entire workflow of a communications department. Based in Lausanne and Geneva.
Communication isn't marketing. It's how a federation exists in the human imagination — how its identity takes shape across the people who follow it. When the work is done well, what remains is the federation's soul made visible.
Communications teams are creative people — artists, writers, storytellers, people with empathy and instinct. The hours they spend on formatting, copy-pasting, and keeping up with algorithms are hours stolen from real work: partnerships, interviews, community, story. The right tool gives those hours back.
In an era where information is harvested by intelligence agencies, mass-marketing tools, and technological conglomerates, control over your own data is a form of independence. Federations carry the data of athletes, partners, and audiences — every byte we hold is hosted in Switzerland, treated the way Switzerland treats wealth: with discretion, on home soil, by deliberate choice.
Founder
Built CommsAI from inside the federation comms world. Comms strategist and AI builder, brings 13+ years of communications, digital marketing and AI across international sports federations.
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Co-Founder & Chief Technology Officer
Leads the engineering and infrastructure behind CommsAI. Hands-on across the stack, brings 15+ years of full-stack engineering across startups, large corporates and the gaming industry.
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Co-Founder & Chief Design Officer
Leads brand, visual identity and UI/UX across CommsAI and GMG. From brand mark to product interface, brings 15+ years of graphic and web design for international and Swiss clients.
LinkedIn30 minutes with the founding team. We bring sample drafts in your federation's voice and walk a real release end to end.
